1. Launch of Prooff and EarChair
At the 2006 international design fair Biennale Interieur (Kortrijk, Belgium), the Prooff brand was launched with a very progressive exhibition stand. Leo Schouten (director of Prooff) remembers: ‘’For that time it was quite a revolutionary presentation: only presenting 1 product. But the whole presentation designed by Studio Makkink & Bey, the EarChair together with the illustrations became a symbol for the future of the working landscape, New Ways of Working.’’
The EarChair, the first furniture concept of Prooff, designed by Jurgen Bey in 2002 as a room-in-room solution for privacy in the open space. He especially designed this for the well-known Interpolis offices in Tilburg (Netherlands), which is still an inspiration to this day when referencing New Ways of Working and Activity Based Working.
2. Work it, sit, lay down, hang on
The second addition to the collection, WorkSofa by Studio Makkink & Bey, was introduced at Biennale Interieur (Kortrijk, Belgium) in 2008.
3. Taking over Milan
At the 2009 international design fair Salone del Mobile we collaborated with Studio Makkink & Bey and showed off limited editions of the WorkSofa and EarChair. And the specially designed Work Light all at Superstudio Milan, the place to be during the Salone del Mobile.
4. Introducing three new products
2010 saw the introduction of three new products: PhoneBox and Niche by Axia Design and the SitTable by Ben van Berkel | UNStudio. Next to Belgium where we launched these innovative furniture concepts, we also exhibited at Design Post Koln during the 2010 Orgatec fair in Cologne (Germany).
5. Crossing the channel
From 2011 we started focusing on the United Kingdom market with a presentation at the SuperBrands show and a pop-up showroom in London during the Clerkenwell Design Week in 2012.
6. Working on one square metre and beyond
The SideSeat, a multifunctional design by Studio Makkink & Bey got introduced at the SuperBrands fair in London in 2012.
7. United with UNStudio
In 2013 we set up an extensive collaborative presentation with UNStudio at the Salone del Mobile in Milan in Zona Tortona, the must see area during the international design fair. Together with UNStudio we held a series of talks to encourage dialogue, innovation and creative exchange. During this event we also launched PROOFFLab, the laboratory of Prooff.
8. Immersive working landscape
The people at the municipality of Rotterdam started working in their new offices with loads of Prooff products like the SideSeat, SitTable and the WorkSofa in 2014. This immersive and progressive interior is created by Group A and Studio Makkink & Bey and staged in the iconic De Rotterdam by Rem Koolhaas (OMA). Read more here.
9. Proofing our sustainability
All of our designs have always been designed and produced with Dutch craftsmanship and sustainability in mind. And in 2015 our bestsellers EarChair, WorkSofa, PhoneBox, Niche and SitTable got certified: GreenTag Level C.
10. Keep moving: six plus four makes ten
In 2015 Prooff introduced four new revolutionary designs to our existing collection of six: OffSize by Léon de Lange, StandTable by Ben van Berkel | UNStudio, StandAlone by Axia Design and BeTween by Studio Makkink & Bey. Leo Schouten on the launch: ''With these designs we captured the need for moving people. As an innovative brand we want to stimulate standing and moving people around in the working landsccape, creating more wellbeing''.
Stay tuned for more inspiration and celebrate with us using #PROOFF10
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